Bearden, William O.
Marketing Principles and Perspectives Marketing: Principles and Perceptives/ William O. Bearden, Thomas N. Ingram and Raymond W. LaForge - 4th ed. - Boston McGraw Hill Irwin 2004 - xl, 596p.
Marketing Principles and Perspectives Marketing: Principles and Perceptives/ William O. Bearden, Thomas N. Ingram and Raymond W. LaForge - 4th ed. - Boston McGraw Hill Irwin 2004 - xl, 596p.