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Marketing Principles and Perspectives Marketing: Principles and Perceptives/ William O. Bearden, Thomas N. Ingram and Raymond W. LaForge

By: Bearden, William O. William O. Bearden.
Contributor(s): Ingram, Thomas N | LaForge, Raymond W.
Material type: materialTypeLabelBookPublisher: Boston McGraw Hill Irwin 2004Edition: 4th ed.Description: xl, 596p.
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