Service management :

By Fitzsimmons, James A.. Boston, Mass. : McGraw-Hill/Irwin, 2004 . xx, 587 p. : , Accompanying CD-ROM contains PowerPoint lecture slides, ServiceModel simulation software, an Excel spreadsheet, chapter quizzes, and websites. | The instructor's manual includes various teaching aids, including a new feature, the Mortgage Service game, an interactive computer simulation. 27 cm. +. 0-07-282373-9 | 0071214577 (international : alk. paper)

Place Hold on Service management :

Marketing

By Bearden, William O.. Boston McGraw Hill Irwin 2004 . xl, 596p.

Place Hold on Marketing

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Service management :

Marketing